Product Marketing Manager
Product Marketing Manager
Location: New York, Hybrid
Salary: $100K-$125K base + 10-15% bonus
A global leader in market infrastructure is seeking a strategic and self-driven Product Marketing Manager to join its growing U.S. team. This is a high-impact role focused on bringing OTC market data solutions to buy-side clients (asset managers, hedge funds, institutional investors).
Key Responsibilities:
Own go-to-market strategy and messaging for data products targeting buy-side clients
Plan and execute lead-generating campaigns across digital, content, and events
Collaborate with sales, product, and client success teams to develop compelling marketing assets
Manage company presence at industry events and webinars
Conduct market research to inform positioning and strategy
Act as a key voice in aligning commercial teams with marketing initiatives
Qualifications:
5-7 years in B2B product marketing, ideally in financial services or data
Strong experience with lead gen, campaign execution, and GTM strategy
Excellent communication and content development skills
Proven ability to manage multiple projects and stakeholders
Familiarity with Salesforce and digital marketing tools (HubSpot a plus)
Preferred:
Deep understanding of buy-side audience and OTC markets
Experience driving brand awareness and demand in high-growth environments
Self-starter with strong problem-solving and relationship-building skills
Join a collaborative team shaping the U.S. marketing function from the ground up, with significant visibility and cross-functional impact.
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