Director, Digital Growth & Product Management
About the Opportunity
A leading Property & Casualty insurance organization is seeking a Director, Digital Product Management to lead the strategy, optimization, and performance of its Personal Lines digital acquisition experience.
This individual will own the customer journey from lead generation through quote and policy bind, driving measurable improvements in conversion, customer experience, and profitable growth. The position sits at the intersection of digital product management, analytics, customer acquisition, pricing, underwriting, and emerging technologies including AI and machine learning.
The ideal candidate is a data-driven product leader who has successfully optimized digital insurance acquisition funnels and can demonstrate a track record of improving quote volume, conversion rates, bind rates, and acquisition efficiency.
Key Responsibilities
- Own the end-to-end Personal Lines digital acquisition funnel from lead generation through policy bind.
- Develop and execute strategies to improve conversion rates while maintaining profitability objectives.
- Enhance the online quote experience by identifying and eliminating friction points across the customer journey.
- Lead experimentation efforts, including A/B testing and optimization initiatives, to improve funnel performance.
- Leverage AI, machine learning, and predictive analytics to drive personalization, targeting, and conversion improvements.
- Partner with Data Science and Analytics teams to develop predictive models supporting conversion optimization and fraud prevention.
- Design and implement strategies to mitigate fraud throughout the digital acquisition process.
- Establish key performance metrics and dashboards to provide actionable insights to executive leadership.
- Collaborate closely with Product, Pricing, Underwriting, Technology, Analytics, and Business stakeholders to deliver digital growth initiatives.
- Utilize customer insights, behavioral data, and market trends to inform product and acquisition strategies.
- Drive continuous improvement through data-driven decision-making and performance measurement.
Qualifications
- 6+ years of experience in digital product management, growth strategy, digital acquisition, customer experience optimization, or related functions.
- Strong understanding of Personal Lines insurance products and distribution models.
- Experience managing and optimizing digital acquisition or e-commerce funnels.
- Proven success improving key performance metrics such as:
- Lead conversion
- Quote starts
- Quote completion rates
- Quote-to-bind conversion
- Customer acquisition cost
- Digital sales growth
- Expertise with experimentation frameworks, conversion rate optimization, and A/B testing methodologies.
- Experience utilizing web analytics platforms and customer behavior insights to drive business outcomes.
- Familiarity with AI, machine learning, predictive analytics, and data-driven decision making.
- Strong cross-functional leadership skills with the ability to influence stakeholders across business and technology organizations.
- Excellent analytical, communication, and strategic planning capabilities.
What You'll Bring
- Demonstrated ability to translate customer insights and analytics into measurable business results.
- Experience leading digital transformation and customer acquisition initiatives.
- Strong understanding of insurance quoting, underwriting workflows, and digital customer journeys.
- Passion for leveraging technology, analytics, and innovation to deliver growth.
- Track record of driving profitable customer acquisition through continuous optimization and experimentation.
FAQs
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