Marketing Manager (Digital)
We are partnering with a fast-growing co-living and accommodation business to hire a Marketing Manager to drive its digital marketing and content strategy.
This is a hands-on role suited to a creative and commercially minded marketer who understands how to build brand awareness, generate leads, and convert online audiences into residents.
Key Responsibilities
- Develop and execute the overall digital marketing and content strategy to drive brand awareness, enquiries, and occupancy.
- Lead targeted marketing campaigns focused on students studying locally and overseas.
- Manage Chinese digital and social media channels, with particular emphasis on platforms such as WeChat, Xiaohongshu (RED), Douyin and Weibo.
- Create engaging bilingual content across social media, website, email campaigns, videos, student guides, and promotional materials.
- Develop a strong content calendar around student lifestyle, accommodation, community events, neighbourhood guides, and resident experiences.
- Manage paid digital campaigns, including social media advertising, search marketing, retargeting, and lead-generation initiatives.
- Work with universities, student societies, education agents, influencers/KOLs, and other relevant partners to expand the brand's reach.
- Monitor campaign performance, website traffic, lead generation, conversion rates, and marketing ROI.
- Identify trends in the student market and continuously refine campaigns based on audience behaviour and insights.
- Support offline marketing initiatives, community events, open houses, and student engagement activities.
Requirements
- Degree in Marketing, Communications, Business, or a related discipline.
- Solid experience in digital marketing, social media, and content marketing.
- Strong understanding of the Chinese digital ecosystem and Chinese social media platforms.
- Experience creating content specifically for Chinese-speaking audiences is highly preferred.
- Strong written and spoken Cantonese, Mandarin and English, with Mandarin highly preferred.
- Experience in co-living, student accommodation, hospitality, property, lifestyle, education, or consumer-facing businesses would be advantageous.
- Hands-on, creative, data-driven, and comfortable working in a fast-paced environment.
FAQs
Congratulations, we understand that taking the time to apply is a big step. When you apply, your details go directly to the consultant who is sourcing talent. Due to demand, we may not get back to all applicants that have applied. However, we always keep your resume and details on file so when we see similar roles or see skillsets that drive growth in organizations, we will always reach out to discuss opportunities.
Yes. Even if this role isn’t a perfect match, applying allows us to understand your expertise and ambitions, ensuring you're on our radar for the right opportunity when it arises.
We also work in several ways, firstly we advertise our roles available on our site, however, often due to confidentiality we may not post all. We also work with clients who are more focused on skills and understanding what is required to future-proof their business.Â
That's why we recommend registering your resume so you can be considered for roles that have yet to be created.Â
Yes, we help with resume and interview preparation. From customized support on how to optimize your resume to interview preparation and compensation negotiations, we advocate for you throughout your next career move.