Public Relations Associate Director - Digital Assets
Selby Jennings has partnered with a global financial technology and infrastructure firm supporting capital markets with a focus on innovation, operational resilience, and digital transformation. The company's Digital Assets division offers institutional platforms for managing digital assets and collateral. Its Consulting Services business-recently revitalized under new leadership-supports clients with regulatory reporting, post-trade efficiency, and treasury clearing solutions.
Role Overview
This senior-level role will lead public relations for two high-growth business lines. The successful candidate will shape external messaging, drive media engagement, and support thought leadership across blockchain, DLT, and financial consultancy domains.
Key Responsibilities
- Develop and execute global PR strategies aligned with business goals.
- Build and maintain relationships with Tier 1 and specialist media (e.g. WSJ, FT, CoinDesk).
- Collaborate with senior stakeholders (MD/C-suite) and marketing colleagues to shape messaging.
- Write and place press releases, bylined articles, and thought leadership content.
- Manage PR agency relationships in the US and UK.
- Monitor media coverage and identify new opportunities.
- Support social media and video content initiatives.
- Leverage AI tools to enhance PR innovation and delivery.
- Ensure reputational risk is managed through strong editorial judgement.
Candidate Profile
- Minimum 8 years of dedicated PR experience.
- Degree in Marketing, Journalism, or Communications.
- Experience in digital assets is crucial-including blockchain, crypto, or DLT-related PR.
- Strong writing and storytelling skills; able to simplify complex topics.
- Comfortable engaging with senior stakeholders across the business.
- Skilled in prioritisation and working to journalist deadlines.
- Analytical mindset with ability to measure impact and optimise strategy.
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