FX Custody Sales


London
Permanent
Negotiable
Sales and Trading
PR/559277_1773939198
FX Custody Sales

About the Role

Our client, a leading international bank is seeking an experienced VP- D level FX Custody Sales professional to drive the growth of its Custody FX, third‑party FX, and passive currency overlay solutions. This role focuses on expanding business across Financial Institutions globally, with an emphasis on restricted currencies in Asia, the Middle East, and Africa.

You will originate new opportunities, deepen client relationships, and collaborate across trading, product, and strategic solutions teams to deliver best‑in‑class FX execution and servicing.


Key Responsibilities

Sales & Strategy

  • Drive growth across Custody FX, third‑party FX strategies, and passive currency overlay solutions.
  • Prospect, pitch, and close new business with banks (including trading desks), global custodians, broker‑dealers, asset managers, sovereign wealth funds, pension funds, and private equity firms.
  • Develop and execute sales plans that exceed revenue targets and grow market share.
  • Deliver high‑impact sales presentations, proposals, and market insights.
  • Build and maintain deep, strategic client relationships through regular engagement and thought leadership.

Market & Product Expertise

  • Provide expert commentary on FX markets, particularly restricted currencies in Asia, the Middle East, and Africa.
  • Work closely with trading, sales, research, and operations teams to provide tailored FX solutions.
  • Analyze client flows and partner with pricing teams to optimize monetization and liquidity.
  • Collaborate with product development teams to enhance features, expand capabilities, and strengthen the client value proposition.
  • Support the development and rollout of digital FX platforms in partnership with internal strategic solutions teams.

Risk, Governance & Compliance

  • Ensure all sales activities adhere to internal policies and relevant global regulatory requirements (including FCA expectations for conduct and governance).
  • Identify and escalate risk flags related to mismatched or failed trades.
  • Complete mandatory compliance training, attestations, and ongoing conduct obligations.
  • Contribute to strong governance, constructive challenge, and a culture of integrity.

Operational Excellence

  • Manage a broad portfolio of institutional clients, addressing unique needs and delivering high service standards.
  • Stay informed on regulatory changes, competitive dynamics, client trading trends, and market structure developments.
  • Support year‑on‑year growth in revenue, client acquisition, and trading volumes.

Skills & Experience Required

  • Strong track record in FX sales with specific experience in Custody FX, third‑party FX, or passive currency overlay.
  • Demonstrated success working with institutional investor segments (banks, custodians, broker‑dealers, asset managers, SWFs, pension funds).
  • Deep understanding of FX markets, particularly restricted or emerging market currencies.
  • Excellent communication, negotiation, and presentation skills.
  • Ability to analyze complex financial data and translate insights into commercial opportunities.
  • Expertise in Microsoft Office and familiarity with FX/e-trading platforms.
  • Strong grasp of regulatory frameworks relevant to FX trading and sales.

FAQs

Congratulations, we understand that taking the time to apply is a big step. When you apply, your details go directly to the consultant who is sourcing talent. Due to demand, we may not get back to all applicants that have applied. However, we always keep your CV and details on file so when we see similar roles or see skillsets that drive growth in organisations, we will always reach out to discuss opportunities.

Yes. Even if this role isn’t a perfect match, applying allows us to understand your expertise and ambitions, ensuring you're on our radar for the right opportunity when it arises.

We also work in several ways, firstly we advertise our roles available on our site, however, often due to confidentiality we may not post all. We also work with clients who are more focused on skills and understanding what is required to future-proof their business. 

That's why we recommend registering your CV so you can be considered for roles that have yet to be created. 

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