APAC Marketing Associate

We have a current opportunity to join a global alternative data vendor as an APAC Marketing Associate on a permanent basis. The position will be based in Shanghai, China.

Responsibilities:
Lead Generation:

• Develop and execute strategies to generate qualified leads across the APAC region.
• Identify high-probability opportunities to convert leads into closed deals.
• Collaborate with sales teams to ensure effective lead follow-up and conversion.

Content Marketing:

• Create and manage content marketing campaigns to enhance brand awareness and engagement.
• Develop high-quality content tailored to B2B audiences, including blog posts, whitepapers, case studies, and social media content.
• Monitor and analyze content performance to optimize future campaigns.

Campaign Management:

• Plan, execute, and manage marketing campaigns across various channels (email, social media, events, etc.).
• Ensure campaigns are aligned with business objectives and target audience needs.
• Track and report on campaign performance, making data-driven adjustments as needed.

Strategic Planning:

• Develop annual marketing plans that align with business goals and market demands.
• Conduct market research to identify trends and opportunities within the APAC region.
• Allocate and manage marketing budgets effectively.

Collaboration and Communication:

• Work closely with internal stakeholders, including sales, product, and customer success teams.
• Communicate campaign plans and results to ensure alignment and buy-in.
• Negotiate with external vendors to secure the best deals and deliver high-quality events.

Performance Measurement:

• Utilize marketing automation platforms (e.g., Marketo) and CRM systems (e.g., Salesforce) to track and measure campaign performance.
• Analyze data to assess the effectiveness of marketing activities and identify areas for improvement.
• Report on key metrics and KPIs to senior management.

Requirements:
Experience:

• Minimum of 5 years of experience in B2B field marketing and demand generation.
• Proven track record in lead generation, campaign execution, and performance measurement.
• Experience with strategic planning, budget management, and event coordination.

Technical Skills:

• Proficiency with marketing automation platforms (e.g., Marketo) and CRM systems (e.g., Salesforce).
• Strong analytical skills to review performance data and ensure targets are met.
• Tech-savvy with the ability to understand and utilize various marketing tools and platforms.

Communication Skills:

• Excellent communication skills to influence and persuade internal stakeholders and external vendors.
• Strong negotiating skills to secure favorable terms and deliver high-quality events within budget.
• Ability to create clear and compelling marketing materials.

Organizational Skills:

• Strong organizational skills to execute all elements of the marketing plan on time.
• Keen eye for detail and focus on high-quality, results-oriented work.
• Ability to manage multiple projects simultaneously and prioritize tasks effectively.

Adaptability:

• Ability to adapt to changing market conditions and business needs.
• Flexibility to work across different time zones and cultures within the APAC region.
• Willingness to travel as needed for events and meetings.