Account Based Marketing Manager

Marketing Manager - Fintech / WealthTech (NYC or Remote)

A high-growth fintech company is looking for a Marketing Manager to lead the go-to-market strategy for a brand-new lending product that is getting ready for launch. This is a unique opportunity to take a product from concept to launch-and beyond-while working alongside a team that's transforming how financial advisors serve their clients.

You'll also drive account-based marketing programs for a flagship cash management solution used by hundreds of top-tier wealth management firms.

What You'll Do

• Lead marketing for a new lending platform from the ground up
• Develop messaging, positioning, and go-to-market strategy
• Collaborate with content, design, and product teams to build web pages, sales collateral, emails, and thought leadership
• Launch and manage ABM campaigns targeting large wealth management firms
• Partner with sales to activate and grow key accounts
• Analyze performance and continuously optimize campaigns
• Ensure all marketing aligns with compliance and regulatory standards

What We're Looking For

• 7+ years of marketing experience, ideally in fintech, wealthtech, or financial services
• Strong background in account-based marketing and product launches
• Experience marketing to wealth management firms
• Familiarity with mortgage or lending products is a plus
• Data-driven, collaborative, and comfortable in a fast-paced environment
• Experience with HubSpot or similar marketing automation tools