SEO Specialist


Shanghai
Permanent
Negotiable
Financial Technology
PR/547395_1748590557
SEO Specialist

Position Overview

We are looking for a data-driven and strategic SEO Specialist to join our digital marketing team. In this role, you will be responsible for planning and executing comprehensive SEO strategies to increase the visibility of our website across major search engines. You will work cross-functionally with content creators, developers, and product teams to improve organic traffic, keyword rankings, and conversion rates.

The ideal candidate has a deep understanding of technical SEO, on-page and off-page optimization, and has successfully driven organic growth in competitive industries such as e-commerce, AI (including large models), 3D technology, content platforms, or B2B SaaS.

Key Responsibilities

1. Develop and Implement SEO Strategy

* Create and execute a comprehensive SEO roadmap aligned with business objectives.
* Continuously analyze search engine algorithms and trends to adapt strategy accordingly.
* Benchmark against competitor SEO strategies to identify new opportunities and gaps.

2. Keyword Research and On-Page Optimization

* Conduct in-depth keyword research to identify high-value target keywords.
* Optimize website content, meta tags, headers, internal linking, and site architecture to improve rankings.
* Collaborate with content and product teams to ensure content is both user- and SEO-friendly.

3. Technical SEO Optimization

* Audit and improve site speed, mobile responsiveness, crawlability, indexability, and structured data (schema markup).
* Work closely with the development team to implement SEO best practices and resolve technical SEO issues.
* Ensure the site architecture supports both user experience and search engine accessibility.

4. SEO Performance Monitoring and Reporting

* Use tools such as Google Analytics, Search Console, Ahrefs, SEMrush, etc., to monitor traffic, rankings, CTR, bounce rates, and conversions.
* Track KPIs and regularly generate SEO performance reports.
* Provide data-driven insights and recommendations for continuous optimization.

Requirements

Basic Qualifications:

* Bachelor's degree or above in Marketing, Computer Science, Information Technology, or a related field.
* Minimum 3 years of hands-on SEO experience, preferably in fast-paced or tech-focused industries.
* Strong knowledge of SEO tools (e.g., Google Search Console, Screaming Frog, Ahrefs, SEMrush, Moz).
* Familiar with basic front-end technologies (HTML, CSS, JavaScript) and able to communicate effectively with developers.
* Excellent analytical skills with the ability to interpret data, identify trends, and make strategic decisions.
* Strong communication and project management skills.

Preferred Qualifications:

* Proven track record of increasing organic traffic and keyword rankings.
* Experience in one or more of the following domains is a plus:
* AI / Large Language Models / 3D Technology
* E-commerce / Content Platforms
* B2B or SaaS SEO
* Familiarity with content marketing, link-building strategies, and international SEO is a plus.
* Understanding of Core Web Vitals and modern technical SEO standards.

FAQs

Congratulations, we understand that taking the time to apply is a big step. When you apply, your details go directly to the consultant who is sourcing talent. Due to demand, we may not get back to all applicants that have applied. However, we always keep your resume and details on file so when we see similar roles or see skillsets that drive growth in organizations, we will always reach out to discuss opportunities.

Yes. Even if this role isn’t a perfect match, applying allows us to understand your expertise and ambitions, ensuring you're on our radar for the right opportunity when it arises.

We also work in several ways, firstly we advertise our roles available on our site, however, often due to confidentiality we may not post all. We also work with clients who are more focused on skills and understanding what is required to future-proof their business. 

That's why we recommend registering your resume so you can be considered for roles that have yet to be created. 

Yes, we help with resume and interview preparation. From customized support on how to optimize your resume to interview preparation and compensation negotiations, we advocate for you throughout your next career move.

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