Product Marketing Manager - Growth Products
About the Role
A fast-growing global Web3 company is seeking a Product Marketing Manager to lead go-to-market strategies and drive user growth for its suite of crypto products. This is an exciting opportunity to shape product narratives, collaborate cross-functionally, and make a tangible impact in a dynamic, fast-paced environment.
Key Responsibilities
- Go-to-Market Strategy: Plan and execute GTM launches for new products, features, and campaigns in collaboration with product, marketing, and regional teams.
- Positioning & Messaging: Develop compelling narratives and value propositions tailored to different customer segments.
- Market Insights: Conduct market and competitor research to identify opportunities, threats, and emerging trends.
- User Understanding: Analyze data and gather feedback to translate user insights into product and marketing improvements.
- Cross-Functional Collaboration: Work closely with Product, Branding, and Regional teams to ensure consistent and effective communication.
- Content & Enablement: Create product marketing assets (e.g., one-pagers, FAQs, decks, videos) to support sales, PR, and user education.
- Performance Tracking: Define and measure KPIs for product campaigns, reporting on outcomes and key learnings.
Requirements
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 3-6 years of experience in product marketing, ideally within the crypto or technology sectors.
- Strong understanding of cryptocurrency, blockchain, and financial markets.
- Proven track record of executing GTM strategies and managing cross-functional projects.
- Excellent communication skills in English (additional languages are a plus).
- Analytical and data-driven mindset with strong storytelling capabilities.
- Comfortable working in a fast-paced, global, and collaborative environment.
Selby Jennings is a Trading Style of Phaidon International (License number R1871443)
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