Demand Generation Associate
A leading financial technology and data analytics provider, partnered with global institutions to deliver the market's most comprehensive contributed credit risk data platform is seeking a Growth Sales & Marketing Manager to join their high performing team. Partnering closely with Marketing and Sales, you will build, run, and optimize programs that drive pipeline and revenue. This hybrid role combines demand generation execution with sales development responsibilities.
- Execute multi-channel campaigns across email, paid media, webinars/events, and content syndication to generate qualified leads.
- Qualify inbound leads quickly and professionally, schedule meetings, and progress opportunities.
- Drive targeted outbound sequences (calls, emails, LinkedIn) to priority accounts and personas.
- Conduct discovery calls to validate fit, timeline, and next steps; document thoroughly in Salesforce.
- Collaborate with Marketing and Sales on campaign follow-up plans, lead scoring, and life cycle stages.
- The ideal candidate will bring 3 - 5+ years of experience in B2B marketing.
- Proven SDR or sales-adjacent experience: confident on the phone, skilled at discovery, and disciplined with follow-up.
- Expertise in Salesforce and Pardot; experience with Apollo and ABM tools is a plus
- Strong email copy skills and basic design ability.
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