APAC Marketing Manager
We have partnered with a Tier 1 Asset Management Firm to source for a Marketing Manager.
Qualifications:
7+ years of marketing experience within asset management, financial services, or professional services, with strong exposure to institutional, private banking and digital assets clients.
Proven track record in developing and executing integrated marketing campaigns across multiple channels (digital, events, thought leadership, PR).
Strong understanding of institutional, private banking and digital assets investor needs and decision-making processes, including consultants, sovereign wealth funds, pensions, and insurers.
Responsibilities:
Strategic Marketing & Planning
Partner with businesses (i.e. digital assets, private banking, institutional, etc.) to design and deliver marketing strategies that drive growth, retention and engagement in Hong Kong.
Develop country-specific marketing strategies that reflect local market priorities while aligning with regional and global brand strategy.
Develop and maintain strong relationships with the APAC, UK and CE-based marketing teams to maximise efficiency and ensure all efforts are aligned with business needs.
Campaign Development & Execution
Lead the design and execution of integrated marketing campaigns (thought leadership, events, digital, email, etc) that engage HK/SG clients and consultants.
Design and execute targeted campaigns to support key focus capabilities and products aligned to business priorities.
Client Engagement & Experience
Support HK/SG events, roadshows, and roundtables, ensuring a seamless client experience and strong alignment to commercial objectives.
On occasion, coordinate across the region (including Taiwan, Korea, China) on flagship events.
Support the development and nurturing of high-level relationships with existing and new HK/SG clients across all markets.
Gather client feedback and market intelligence to refine marketing strategies and support product positioning.
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