Content Marketing - VP
Vice President, Content Marketing - Alternative Investments
A leading fintech firm is seeking a Content Marketing Vice President to support a strategic distribution partnership with a major wealth management institution. This role is ideal for a seasoned marketing professional with deep expertise in private markets and a passion for creating compelling, educational content that drives advisor engagement and product adoption.
Key Responsibilities
- Develop and manage a strategic content roadmap aligned with sales initiatives, product launches, and advisor engagement goals.
- Produce a range of content formats (short/long-form, presentations, decks) that position the firm and its partners as thought leaders in the alternative investment space.
- Build and maintain a comprehensive content library, identifying and addressing content gaps.
- Collaborate with internal teams, external partners, and asset managers to create joint marketing initiatives and educational campaigns.
- Customize messaging and materials to support segmented advisor outreach and sales enablement strategies.
Qualifications
- 10+ years of experience in content marketing, preferably within asset management, private equity, or wealth advisory.
- Strong understanding of alternative investments, including private equity, hedge funds, and real assets.
- Bachelor's degree in marketing, communications, finance, or a related field; CFA or CAIA designation is a plus.
- Exceptional writing, editing, and storytelling skills.
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