Marketing Manager
Marketing Manager - Fintech SaaS
Location: New York City
Overview
A fast-growing fintech SaaS company is seeking a dynamic Marketing Manager to lead and execute B2B marketing initiatives across various channels, such as digital, events, and content. This highly visible role works closely with leadership, sales, and external partners to drive brand awareness and lead generation. The ideal candidate combines strategic vision with hands-on execution and has experience marketing API-driven products or Open Banking SaaS solutions.
Key Responsibilities
- Develop and execute B2B digital marketing campaigns (email, paid/organic social, SEO/SEM) using marketing automation tools.
- Plan event marketing: trade shows, conferences, and custom events, such as logistics and coordination.
- Oversee corporate communications: website updates, media outreach, and PR initiatives.
Who You Are
- A collaborative communicator who thrives in fast-paced, entrepreneurial environments.
- Creative and strategic, able to craft compelling narratives for technical and business audiences.
- Comfortable switching between strategy and hands-on execution.
Requirements
- 5-10+ years of B2B marketing experience in SaaS, fintech, or enterprise software.
- Proven experience marketing API-driven platforms or Open Banking SaaS solutions (mandatory).
- Strong understanding of financial services or banking technology.
- Hands-on experience with HubSpot and/or Salesforce
- Event management experience (planning, logistics, vendor coordination).
- Ability to work in the NYC office and travel as needed for events.
FAQs
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